On September 13th, Swedish voters will head to the polls to cast their vote in the national, regional and local elections.
And the Sweden Democrats are betting on retro-style election posters that promise to make "Sweden like Sweden again".
The aim is to evoke nostalgic feelings of a safe and happy childhood from days gone by.
"Sweden should feel the way Sweden once felt," the party's communication chief, Joakim Wallerstein, was quoted by the TT news agency as saying.
For him, that era was the early 1980s, but he pointed out that it depends on when you were born.
The party has also adopted a new campaign symbol for the election: a child-like illustration of a bumblebee.
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When asked whether the Sweden Democrats are attempting to project a softer image in this election campaign, deputy party leader Henrik Vinge replied that the party is prepared to roll up its sleeves to take tough action on immigration, crime, and other issues.
"But our goal is not to have a harsh society," he said. "We want to safeguard soft values, like people's safety and security."