The island of Gotland is facing a severe water shortage. In response, the regional authorities are now urging tourists to forgo their traditional showers and wash in the sea instead.
Region Gotland has teamed up with several hotels across the island in a joint effort to conserve water, reports Aftonbladet.
"We are providing free saltwater soap to guests and encouraging them to swim in the sea and wash themselves there instead," Johan Gustafsson, head of sustainability at Region Gotland, told the newspaper.
The saltwater soap can be picked up at the tourist information centre in Visby, as well as at the various participating hotels.